While I was at Union Station a couple days ago, I saw a poster advertising Montana… for vacationing reasons, I suppose. If you’d like to see the poster yourself, it’s hanging over the escalators at the Adams Street entrance. For those who can’t come to Chicago’s Union Station just to see a stupid poster, I’ll describe it to you.
The poster is of an idyllic scene in the middle of a wooded glen; a buffalo drinks from a river undisturbed as the sun slowly sets behind the creature. Words off to the side of the image say:
CON: Not many people come here.
PRO: Not many people come here.
I guess you could say it’s clever, but if you want to target Chicagoans, you’re going about it the wrong way, Imaginary Marketing Person whom I am pretending to direct this blog post to. If you want my opinion — and you do — I think you should gear your marketing more towards what Chicagoans would love most about Montana. Here’s what I propose for the poster instead:
Much better, don’t you think? Watch the tourism skyrocket with this baby in place.
If it was 1996, this would’ve been the proposed poster: [click here]